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Questions & Answers
What is performance marketing and how can it benefit my business?
Performance marketing means running digital advertising campaigns where you pay for measurable actions (clicks, leads or sales), ensuring every ad rupee is tied to a result. It lets you target specific customers (by location, interest or behavior) and track exactly how ads turn into business outcomes. Key benefits include:
Pay only for conversions or actions, not just impressions.
Laser-focus on your target audience with demographic and keyword targeting.
Real-time tracking and optimization to boost ROI.
At Growth Perform, our team of performance marketing experts uses Google Ads, Meta Ads and similar channels to drive highly targeted traffic to your business. We continuously analyze campaign data and refine ads so that your ad spend directly contributes to qualified leads and sales.
How can I measure and maximize ROI from my paid advertising campaigns?
Measuring ROI (return on investment) means comparing what you earn to what you spend on ads. We set up conversion tracking in Google Analytics and ad platforms to track key metrics like click-through rate (CTR), conversion rate and cost per acquisition (CPA). For example, common performance metrics include:
Conversion Rate: % of clicks that turn into leads or sales.
Cost per Acquisition (CPA): How much each lead or sale costs.
Return on Ad Spend (ROAS): Revenue earned per $1 spent (on average, Google Ads yields about a 2:1 ROAS).
Our experts at Growth Perform analyze these KPIs daily. We continuously test ad variations, audiences, and bids to push ROI higher. Budget optimization means focusing spend on high-performing channels and ads, so you get more value from every rupee.
How much budget should I allocate to Google Ads or Facebook Ads to see real results?
There’s no one-size-fits-all answer — your ideal ad budget depends on your business goals, audience size, and cost per click (CPC) in your industry. First, define your objective (e.g. 50 leads per month). Then estimate CPC. For example, in real estate, CPC can range from ₹100 to ₹200 per click
If your goal is 50 leads and your website converts 5% of clicks into leads, you’d need 1,000 clicks — meaning a starting budget of ₹1,00,000 to ₹2,00,000 per month.
That said, many small and medium businesses start with a test budget of ₹10,000–₹30,000/month to collect data. Once you identify which ads or platforms convert best, we scale up intelligently.
At Growth Perform, we audit your competitors, industry trends, and historical data to recommend a practical starting budget. We also advise aligning your ad spend with your growth goals — for example, 5–10% of your monthly revenue is a smart benchmark. Then we actively manage and reallocate budgets. If Google Search drives more conversions than Facebook, we shift spend accordingly — ensuring your ad budget delivers maximum ROI and zero waste
How can I improve my Google Ads campaign results and get more leads?
Improving campaign results is all about continuous optimization:
Target the right keywords: Focus on high-intent search terms that your ideal customers use. Use negative keywords to filter out irrelevant clicks.
Refine your ads and creatives: Write compelling ad copy and design eye-catching visuals. Test multiple headlines and calls-to-action.
Optimize landing pages: Ensure your website pages load fast, match your ad message, and make it easy to convert (e.g. clear contact forms).
Use audience targeting: Add remarketing lists, custom audiences or in-market segments to reach people who already showed interest.
At Growth Perform, we routinely run A/B tests on ads and landing pages and adjust bids based on performance data. Our certified Google and Meta ad specialists fine-tune each campaign (keywords, audience, bid strategy) to increase conversions. Over time this hands-on approach delivers steadily more qualified leads for the same budget.
Why should I hire a performance marketing agency instead of managing ads myself?
Running paid ads effectively requires specialized skills, time and tools. A performance marketing agency like Growth Perform brings:
Expertise: Certified media buyers and strategists who know the latest Google and Meta best practices.
Analytics tools: Advanced tracking, reporting and automation tools we use to constantly optimize campaigns.
Efficiency: We continuously monitor your ads (daily or weekly) and react to data, which can be hard to do on your own.
Maximized ROI: Agencies live and breathe ROI – we manage bids, budgets and creative so your ads spend less on wasted clicks and more on conversions.
In short, hiring us means you tap into proven experience and save time. Our goal is to make your ad budget work smarter. Many business owners find that agency management pays for itself by delivering far better results and freeing them to focus on running their company.
What results or ROI can I realistically expect from a Google Ads campaign?
ROI varies by industry, goals and campaign quality. Industry averages show Google Ads often return about $2 for every $1 spent (a 2:1 ROAS). Well-optimized campaigns can do much better – aiming for 4:1 or higher is ideal Real estate campaigns, for example may have a relatively low cost per click (around $2.10, so even a modest spend can generate many leads.
Growth Perform will set realistic benchmarks (based on metrics like cost per lead and conversion rate) and then work to surpass them. We provide transparent reporting showing your actual cost per lead and revenue from ads. With our data-driven approach, clients often see ROI climb month over month as campaigns improve. While results can’t be guaranteed, our track record shows that a well-managed campaign can deliver multiple times your ad spend in value.
How can real estate professionals benefit from online performance marketing?
Real estate businesses can target prospective buyers at the very moment they’re searching for property. For example, Google Ads can show your ad to people googling “apartments for sale in [Your City],” while Facebook/Instagram ads can reach users based on demographics, interests, or past browsing. Paid ads also allow retargeting, so you can remind visitors of listings they viewed.
Importantly, over half of realtors use social media to generate leads, proving these channels work for property sales. By combining search ads (for intent) with social ads (for awareness), you drive high-quality inquiries. At Growth Perform, we’ve helped many real estate clients get more qualified leads. We optimize campaigns around local geography and buyer personas, using engaging ad creatives (like video tours) and precise targeting. This performance marketing approach fills your pipeline with ready-to-act customers, rather than random traffic.
Growth Perform will set realistic benchmarks (based on metrics like cost per lead and conversion rate) and then work to surpass them. We provide transparent reporting showing your actual cost per lead and revenue from ads. With our data-driven approach, clients often see ROI climb month over month as campaigns improve. While results can’t be guaranteed, our track record shows that a well-managed campaign can deliver multiple times your ad spend in value.
Which advertising platforms (Google Ads vs Facebook/Meta Ads) should I use to maximize ROI?
It depends on your goals and audience:
Google Ads: Best for capturing active searchers. Use Search ads to catch customers with buying intent, and Display/YouTube ads to reach people browsing related content.
Meta (Facebook/Instagram) Ads: Ideal for targeting by demographics, interests and behaviours. Great for brand awareness, lead generation forms or retargeting warm audiences.
Many businesses benefit from a mix. For example, use Google Search for direct lead capture and Facebook for social proof and retargeting. Growth Perform will analyze your market and goals to recommend the right mix. Our agency will set up coordinated campaigns on both platforms and continuously measure which platform drives better conversions. We then reallocate budget dynamically so your ad spend gets the best ROI, whether on Google or Meta.
Importantly, over half of realtors use social media to generate leads, proving these channels work for property sales. By combining search ads (for intent) with social ads (for awareness), you drive high-quality inquiries. At Growth Perform, we’ve helped many real estate clients get more qualified leads. We optimize campaigns around local geography and buyer personas, using engaging ad creatives (like video tours) and precise targeting. This performance marketing approach fills your pipeline with ready-to-act customers, rather than random traffic.
Growth Perform will set realistic benchmarks (based on metrics like cost per lead and conversion rate) and then work to surpass them. We provide transparent reporting showing your actual cost per lead and revenue from ads. With our data-driven approach, clients often see ROI climb month over month as campaigns improve. While results can’t be guaranteed, our track record shows that a well-managed campaign can deliver multiple times your ad spend in value.